Creating a Successful Workplace Concept – Step by Step

Every high-performing office is rooted in a clear workplace strategy. A core element of this is the workplace concept – a framework that translates organisational goals and behaviours into physical and digital spaces. As a workplace strategist, your job is to ensure the concept is not only attractive but effective.

What is a workplace concept?

A workplace concept defines how work is performed, where it takes place, and what types of spaces and tools support it. It typically includes:

• Zoning for different types of activities
• Guidelines for collaboration, focus work, and meetings
• Key behaviours the design should encourage

In short: design for behaviour, not just furniture.

Steps to building a strong concept

1. Start with needs – gather data through surveys, interviews, and observations
2. Create a vision – clarify what the workplace should enable
3. Align it with culture and business goals
4. Pilot and iterate – test solutions and gather feedback

Common pitfalls to avoid

• Jumping to design solutions without understanding needs
• Copying other companies’ layouts blindly
• Excluding employees from the process

Want to build a workplace concept that works?

Check out our in-depth guide to developing a workplace concept with tips and real-world examples for workplace strategists.

At workplacestrategist.eu, you can also enrol in our e-learning course designed to deepen your strategic skills – from workplace analysis to concept implementation.

For additional resources and inspiration, head over to weoffice.eu.